There are over a million apps available on app stores. With numerous apps being released every day, the chances of newly launched apps to become cloistered are increasing. The employment of efficient marketing strategies makes a major difference between an app that is marketed and an app that is not. Although there are several marketing techniques to keep an app from losing its spark, the most pivotal stage during which a mobile application requires the most marketing is at its initial launch stage.
Building up hype and anticipation before an app’s launch readies a user base that will engage with the app on its date of release. It is imperative that newly launched applications have a great start. An arsenal of proven marketing methods can be employed to facilitate the successful launch of an application.
Research - Research is a crucial step in marketing. It provides information on competitors and potential customers. Details such as consumer activity, hours of usage, etc can be interpreted from various statistical studies. This helps better optimize the app for niche customers and the market itself.
Website - A wide variety of information and content can be provided through an appealing website which the app’s user base can access to know about new content and other updates.
Blog - Writing about the app and other related topics as blog posts can increase user engagement. As blogs are most often written on a personal note, any information conveyed is directly addressed to the users.
Social Media - Social media platforms are great places to create a buzz about an app. Entrepreneurs can tap into a global audience through organic and advertised posts.
App Store Optimization - Optimizing the app according to the app store it will launch on will improve its visibility in searches. Employing well-ranked keywords, writing a good ad copy for its metadata, putting up an attractive title image are some of the optimizing methods.
Release date - Release dates are crucial days that require a lot of planning and orderly execution. It is pivotal to stick to the release date and not casually change it.
Entrepreneurs can have their pre-launch app marketing strategies handled by experienced professionals from the mobile app marketing agency, AppDupe. They provide great solutions to businesses whose apps are just kicking off.
